As the 16th edition of the Econet Victoria Falls Marathon approaches, organizers are excited about the event’s contribution to talent development and tourism promotion.
This year’s race is scheduled for July 7 in the tourist city of Victoria Falls, with approximately 5,500 participants expected.
Econet Wireless Zimbabwe group CEO Douglas Mboweni stated that the race has not only solidified its position as a top African running event, but it is also contributing considerably to the economy as a favorite tourism destination.
“There is no doubt the event has become a catalyst for tourism in our nation and a tool for positive change in our local communities,” Mboweni stated.
“As visitors flock to Victoria Falls from around the world, tourism flourishes benefiting local businesses, hotels and lodges, and the entire travel and tourism industry” .
The CEO of Econet Wireless Zimbabwe expressed optimism that the event will be memorable and successful.
“We are looking forward to the Marathon and are thrilled by the ever-growing local and international appeal of the event, an indicator that more and more people are adopting wellness and a healthy lifestyle,” he stated.
“It is clear that the Econet Victoria Falls Marathon has become a major highlight on the global marathon calendar globally and we are excited to welcome runners from all over the world to this great event.”
